Consultancy in a nutshell, part 3. Do not try to understand the millions of dollars that are paid to Top Shelf Consultant firms that sometimes start with M or A to come up with vision, value, culture and mission statements that have nothing to do with happens on the ground. Admire the four quadrants and platitudes as you would a septic tank truck with a broken axle: with deference, exhilaration, and a lot of distance.
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